RELYCO Blog | Specialty Paper Insights & Business Solutions

Jan 25, 2022

Ready to design your own door hangers, hang tags, ID cards, bookmarks, lanyard badges, luggage tags, shelf wobblers, table tents, temporary license plates, wristbands or forms? Learn how to use our free templates for Adobe, Word or Publisher.

Sep 27, 2021

When Bigger is Better: Redefine Your Printing with Wide Format Media

Give your customers more options with a variety of wide format media. Don’t just offer the same old thing - be open and flexible. Anticipate their needs with application ideas. We're sharing our catalog and ideas in this post!

Sep 25, 2017

The Relyco Verdict Is In: Print Is Alive & Thriving

We always find the large print shows beneficial because there are so many great opportunities there; from interacting and collaborating with our OEM partners and industry peers, to meeting and talking with our customers and prospective customers, we love it all! When our team returned, we asked them to describe their top takeaways from this year’s show.

Apr 11, 2017

How to Grow Printing Business with Specialty Paper

When considering how to grow printing business in the digital world, the key words are "new" and "different." You have to show both current and potential print customers that you’re thinking ahead to anticipate what they might need.

Mar 22, 2017

3 Ways to Promote Print Ideas to Customers

In order to promote print ideas, you need to combine physical communication with digital communication to reach your audience. The trick is not to sacrifice your physical presence for digital, while still investing enough time and money into your digital presence to attract today’s consumers.

Feb 07, 2017

Marketing Ideas for Printers in the Digital Age

Today’s print shop owners and managers have to create strong future-focused teams. We offer four tips and marketing ideas for printers here.

Jan 23, 2017

How to Uncover Sales Opportunities Within Your Print Business

As a print business, your customer base is your most valuable resource. How do you determine what your customers need? The easiest way is to ask them. Using your current customer base for market research can give you the step up you need to stand out in the print industry.

Jan 10, 2017

How to Retain and Delight Your Best Print Customers

First things first: don't believe the hype, print is not dead. But our increasingly technology-driven world does present a challenge for print shop owners looking to grow their customer base. What can you do to impress your print customers, old and new, in a world where digital communication is the first priority of buyers and consumers alike?

Nov 01, 2016

Selling Print Shop Services: New Mindsets, New Relationships

The way you sell to your print shop customers is changing, and the focus on relationship-building needs to be a focus for your entire organization.

Oct 28, 2016

How Inkjet Printing Has Fueled Growth In The Print Industry

The rise of inkjet printing has been a boon for print shops, who benefit from the technology. Could inkjet spur even further growth going forward?

Oct 27, 2016

How Data-Driven Marketing Benefits Print Shops

Data-driven marketing is the way of the future (and present) for print shops the world over. Here's how you can embrace it effectively.

Oct 13, 2016

Print Trends For A Digital Age: Insights from GRAPH EXPO

The value of print in a digital age isn't diminished, simply changed. It is easier than ever to reach a wide audience with print. Read more print trends.

Aug 03, 2016

How to Incorporate Personalization Into Customer Loyalty Programs

Your loyalty program can go from useful to exceptional with the smart use of personalization, both in digital and print contexts.

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