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How to Leverage the Power of Color in Print Marketing

How to Leverage the Power of Color in Print Marketing

Here's how you can use the psychology of color, combined with new printing technologies, to help you make a strong statement with your next print campaign or retail resource.
Selling Digital Print Services to Schools: Offset Printing in Decline

Selling Digital Print Services to Schools: Offset Printing in Decline

When it comes to finding a print partner, educational facilities have specific needs. Here's what you need to know to sell your print services to schools.
Shipping Labels Re-Imagined: Print Your Own Integrated Form Labels

Shipping Labels Re-Imagined: Print Your Own Integrated Form Labels

What if you had a single label that integrated all the information you need for shipment in one place? Combine a primary shipping label, list of contents, print out of the charges, and return info with label into a single sheet.
Permanent, Low Tack or Microsphere Waterproof Labels: Which Ones Do You Need?

Permanent, Low Tack or Microsphere Waterproof Labels: Which Ones Do You Need?

Low-tack, permanent, microsphere & waterproof labels. Whichever type you choose, they need to convey a message and they need to stick! Here's how to pick the right one for your application.
Help Your Customers Set Up a Print Marketing Campaign

Help Your Customers Set Up a Print Marketing Campaign

When a customer comes to you to begin a print marketing campaign, but has no idea where to start, how do you help? Follow these five steps!
How to Extend Your Business Printing Services to Existing Customers: Part 2

How to Extend Your Business Printing Services to Existing Customers: Part 2

Today’s post offers four new ways to extend your business printing services by anticipating the needs of your biggest asset: your current customers.
How to Extend Your Business Printing Services to Existing Customers: Part 1

How to Extend Your Business Printing Services to Existing Customers: Part 1

Here's how to make sure your clients understand all the print services you offer, and how to demonstrate the value of the products you're distributing.
Three Strategies to Boost Printer Sales

Three Strategies to Boost Printer Sales

Your prospects are hunting for new ways to maximize their client offerings. Here's how you can capitalize on that need to increase printer sales.
Print vs Digital: Why Print Will Never Die

Print vs Digital: Why Print Will Never Die

Think print is dead? Digital communications have their place, but there is an advantage to print vs digital that our modern electronic age has not foreseen.
What to Do When Your Trusted Business Printing Supplier Files for Bankruptcy

What to Do When Your Trusted Business Printing Supplier Files for Bankruptcy

As more traditional print providers are feeling competition from digital solutions, some companies find themselves considering shutting down. When that happens, what do you do, as a customer of their products and services?
Three Printing Business Ideas to Attract and Retain New Customers

Three Printing Business Ideas to Attract and Retain New Customers

As more and more customers move their printing in-house, these three printing business ideas can help print shops can retain old and attract new customers.